YouTube Thumbnails
I composited thumbnail images for various BuzzFeed YouTube shows. I also provided easy-to-use templates for other designers to execute additional thumbnails in the series.
Grandma & Me (S1, E1) & Thumbnail Template
Key Art
I created the key art and promo assets in a variety of sizes for BuzzFeed's shows to be distributed and marketed across multiple streaming services and social accounts.
Rise & Fall (S2) Key Art, original logo by Ryan Pattie
Rise & Fall (S2) Key Art Concept
Rise & Fall (S2) Key Art Process
Tasty's Making It VR-y Big (S7) Key Art & Hulu Art
Tasty's Making It Big (S6) Hulu Mobile Art
Tasty's Making It Big (S6) Hulu TV Art
Re-Do Key Art
Square Social Media Promo
Vertical Social Media Promo
Re-Do YouTube Channel Banner Promo Art
Borderline Inappropriate Key Art
Borderline Inappropriate Podcast Art
Borderline Inappropriate Patreon Art
A/B Testing
BuzzFeed's Snapchat Discover Channel was a daily publication with an A/B tested thumbnail. I would create several sets of thumbnail options weekly based on the featured story in the daily issue.
Weird Things Couples Do With Their Dogs
Things Girls Secretly Love To Do Alone
Real Ghost Stories
Gen Z Quiz
Emmy Awards Best Dressed
Mall Food
Channel Branding
I was the lead designer for BuzzFeed Celeb, Cocoa Butter, A*POP, and As/Is. I developed the full visual identity including logos, color palettes, typography, on-screen motion graphics packages, key art, and social media templates.
BuzzFeed Celeb—4M subscribers
Cocoa Butter—1.15M subscribers
As/Is—10.1M subscribers, designed in collaboration with Nicole Ench
A*POP—373K subscribers
On-Screen Motion Graphics Packages
I created motion graphics templates for video editors to use easily in Premiere.
Key Evidence Title Card MOGRT
Key Evidence Section Card MOGRT
Key Evidence Lower Third MOGRT
Editorial Collages
Photo collaged header images I created for BuzzFeed editorial articles.
