BuzzFeed Celeb
Branding, Key Art, Motion Graphics
I designed the full visual identity and several show graphics packages for celebrity and entertainment news channel, BuzzFeed Celeb. I consulted with executive producer, Lindsay Webster, throughout the rebrand.
Visual Identity
I developed a bold wordmark and a versatile high-contrast rainbow palette that pops against the brand's vibrant celebrity photography and complements the production design across their show lineup.
Patterns
I developed a set of repeating patterns and backgrounds for use in social branding, video, set dressing, and beyond.
On-Screen Graphics Package
I developed a suite of motion graphics templates (MOGRTs) including title cards, lower thirds, subtitles, and bumpers. Standardizing these assets helped optimize post production workflows and ensure brand consistency.
Style Guide
I built a style guide that was distributed company-wide as a resource for all BuzzFeed employees as well as outside vendors.
Puppy Interviews
Show Branding, Motion Graphics
I redesigned the motion graphics package for the popular Celebrity Puppy Interview series to reflect BuzzFeed Celeb's new visual identity.
Who's Who?
Show Branding, Motion Graphics
I updated the logo, title card, and question card motion graphics template (MOGRT) for popular celebrity interview series, Who's Who?, to reflect BuzzFeed Celeb's new visual identity.
First Times
Show Branding, Motion Graphics
I created the logo, title card, and question card motion graphic templates (MOGRT) for the new celebrity interview series, First Times.
